Of the multitude of books you see on branding, most have a huge problem – they are written by people with multi-million dollar budgets. People who think nothing of wasting 2.5 million on a 30 second TV spot during the Super Bowl (this year’s cost!) that no one remembers the next day! At my golf marketing seminars, I don’t talk a lot about branding, because it’s just NOT as high on the food chain as most ad agencies or designers would have you believe. Most people I deal with are FAR more concerned with actually making money than building a…
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