Google has unveiled their latest web app. It’s called Google Sidewiki and makes it easy to “Contribute helpful information to any webpage”. We’re not quite so sure. If you have the Google Toolbar installed on your browser, Sidewiki allows you to open a side-panel, add your comments about the page, and read the comments of others.
In a Utopian Internet (Utopernet?) the world’s most predominant experts on all subjects would be browsing websites dropping off clairvoyant nuggets of wisdom like Greek oracles. In reality, letting anyone add to any web page does not equate to instant insight. We’re all…
Hack
Google to Trolls: please flame EVERY web site
Facebook
SocialHour Relaunches As Dizzy Networks (Updated)
It appears that Social Hour, one of the few ad networks to be completely banned from the Facebook platform, has now relaunched under a new name: Dizzy Networks. According to one source, Social Hour had been looking for a new face for the company and according to the company’s website, they hired Jeremy Olsson, who was previously the Director of Performance Marketing for RockYou. While the company is still focused on trying to convert IQ quizzes, it doesn’t appear as though Dizzy Networks is running as aggressive of advertisements this time around.
It was only a matter of time before…
Facebook
Brand Lift: Facebook’s Answer To The Brand Advertising Conundrum
There are two primary types of online advertising: direct sales marketing and branded ad campaigns. Direct sales models like online affiliate marketing or email marketing have already been proven. However large brands have only begun spending billions of dollars online, because there have been very few ways to monitor the effectiveness of campaigns. Let’s say that you set up a Facebook application which millions of users interacted with. How do you then measure the ROI of that program once it’s complete? Given that large companies spend hundreds of millions if not billions of dollars on advertising everywhere, it’s difficult to…
Facebook
Spongecell Integrates Facebook Fan Box Widget Into Ads
While simple display advertisements may not be the best form of ads, more interactive versions have emerged over the years that attempt to provide a more engaging experience for the consumer. Spongecell is the latest company to try to increase the level of engagement by providing display ads which include the ability to become a fan of the advertiser’s Facebook Page.
The result is that brand advertisers can obtain a residual benefit from running these new forms of advertisements. Over the past month I’ve been discussing the best strategies for building out a company’s Facebook Page and why it’s so…
Facebook
FanChecker Launches An Ad Network For Facebook Pages
While most people don’t the “problem” of thousands of daily page views to their Facebook Pages, many large page administrators have an untapped monetization opportunity which is where FanChecker comes in. FanChecker is a new service which lets Page administrators get paid for advertisements placed on their Facebook Page. The service dynamically loads keyword based products that page administrators get paid for once a user makes a purchase.
In essence it’s an extremely basic CPA (cost per action) advertising model. While the company is claiming that the “earnings per click is up to $0.30″, it’s highly unlikely that you’ll generate…
Facebook
Slide Announces $500,000+ Sponsorship From Hot Pockets
Today Slide is announcing the launch of season two of KatalystHQ within their FunSpace Facebook application and with it, a $500,000+ sponsorship by NESTLÉ® HOT POCKETS®. Recently the company claimed that they has laid off a large portion of their sales staff in order to focus “its attention on building a team that will focus on higher-end campaigns, ones in the $500,000 category range.” (Source: GigaOm) Many large developers that I spoke with laughed at the concept, asking “Are there really that many $500,000 plus sponsorships?” Apparently so.
This is the first big sponsorship deal that we’ve heard of from…
Facebook
How To Create A Landing Tab That Converts New Visitors Into Fans
This is Day 15 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
If you haven’t studied internet marketing then there’s a good chance you don’t know what a landing page is. If you already know what one is, congratulations, you are well ahead of most people. According to Wikipedia, a landing page, “is the page that appears when a potential customer clicks on an advertisement or a search-engine result link.” Honestly, the Wikipedia definition isn’t the best one since there are new types of advertisements. The main point is that a landing…
Facebook
How To Create Your First Facebook Page Advertisement
This is Day 12 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
So you’ve listened to my sales pitch about Facebook advertising and you’ve taken the time to define your company’s target market. Hopefully this wasn’t the first time that you’ve defined your target market, otherwise you are in serious trouble So the first thing you want to do is head over to the ads creation page. If you haven’t already created your page then you most definitely want to have it set up by now since we will be integrating our…
Facebook
The Key To Success With Facebook Ads: Effectively Define Your Target Market
This is Day 11 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
So now that I’ve made the sales pitch to you for using Facebook advertising, let’s take a look at what it takes to get a campaign set up. The most important thing to do first is to define your target market. What’s the demographic information of your target market? What’s the average day for your target market like? Your job as an advertiser is to connect with the customer on an emotional level as quick as possible. The only way…
Facebook
Branded Virtual Goods Clicked 10 Times More Than Non-Branded Counterparts
According to data provided by AdNectar, branded virtual goods receive ten times the interaction level of their non-branded counterparts. That number references the percentage of people that click on or send a gift after seeing it. The strong results have driven numerous corporations to launch branded gift campaigns across numerous social platforms. AdNectar has now run campaigns for Fisher Price, Godiva, Gilette, Procter & Gamble, Trident Gum, and Malibu, just to name a few.
Is Cost Per Gift The Future Of Social Advertising?
The industry average for banner ads on social networks is around 0.04 percent which is extremely low.…
Facebook
Sub-Communities Are The Future Of Large Media Companies
When I read yesterday that the Wall Street Journal is creating a new “LinkedIn Killer” yesterday, I immediately thought about how likely it is that the company botches things up. When was the last time that you’ve visited a content site and were prompted to enter your contact information in order to “connect with the community” and then proceeded to fill out all your information? In theory it makes a lot of sense but no media company that I know of has gotten it right yet.
The Value In Segmenting Your Reader Base
Fred Wilson recently said to monetize the…
Facebook
Facebook Updates Advertising Terms, Displaying User Data Will Require Explicit Authorization
Facebook posted their updated advertising terms last night and ultimately nothing was really that surprising. As far as I can tell, the only addition to the terms was around data and privacy. As previously was the case, developers cannot give any data received from Facebook to any third party. Additionally advertisements that include user data “such as users’ names or profile pictures” will require explicit authorization from Facebook.
So what does that mean? It could mean that many of the ad networks that currently exist on the platform and have good relationships with Facebook could continue to display user information.…
