There are two primary types of online advertising: direct sales marketing and branded ad campaigns. Direct sales models like online affiliate marketing or email marketing have already been proven. However large brands have only begun spending billions of dollars online, because there have been very few ways to monitor the effectiveness of campaigns. Let’s say that you set up a Facebook application which millions of users interacted with. How do you then measure the ROI of that program once it’s complete? Given that large companies spend hundreds of millions if not billions of dollars on advertising everywhere, it’s difficult to…

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Tomorrow afternoon Facebook will make a special announcement at Ad Week NYC and they’ve been promoting the announcement heavily via the Facebook Marketing solutions page. Apparently the live stream will be posted on the page and while no details have been provided regarding the announcement, it sounds as though a new advertising product will be launched or upgrades to the existing ones will be rolled out.

Last week I posted screenshots of the new Facebook ad manager which was being tested out with some advertisers so perhaps the company will be announcing the new service for everybody. Or perhaps we’ll…

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Recently a new site launched where you can easily make $30 from $15 within two days.The site connects advertisers to consumers.You can buy ad pack of $15 were you will get 100 ads to view of $0.30 per ads.So within viewing 100 ads in two days you can earn some $30 very easily.One can earn upto $15 per hour.Now about the payment, yes till now the site is paying, though some members are having negative remark also about the site.Think that it will be a gamble type to invest in that site.May vanish anytime.So before investing think twice .Though ONLY…

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While simple display advertisements may not be the best form of ads, more interactive versions have emerged over the years that attempt to provide a more engaging experience for the consumer. Spongecell is the latest company to try to increase the level of engagement by providing display ads which include the ability to become a fan of the advertiser’s Facebook Page.

The result is that brand advertisers can obtain a residual benefit from running these new forms of advertisements. Over the past month I’ve been discussing the best strategies for building out a company’s Facebook Page and why it’s so…

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While many businesses on Facebook are looking to get new page fans, many want instant results, which is why Facebook is now offering advertisers direct response ads. Last week Matt Zarzecki posted screenshots of a new Chick-fil-A homepage advertisement. After click the ad, users are encouraged to enter their address in order to get a coupon for a free Chicken Biscuit. Until now Facebook has refrained from offering any form of direct response ads but as of last week, that all has changed.

This is a pretty significant offering for Facebook as it shifts from the traditional Facebook sales funnel,…

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Want to know how many people will click on the new Facebook ad that you are creating? Now you can. Over the past few weeks Facebook has been testing out advertisement click estimates for campaigns and it appears it is back. While it doesn’t work for all campaigns, it’s an extremely useful feature. However it appears that there are still a few bugs.

In the process of creating one of my own ad campaigns I found that reducing my ad’s click bid would result in an increased volume of clicks. Does that really make much sense? Not really unless Facebook…

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Over the past month we have confirmed with multiple sources that Facebook is in the process of rolling out an API for their advertising platform. How that API will be rolled out is still not clear but they are currently testing the service with a number of partners. This step makes a lot of sense considering that Google has an AdWords API and an AdSense API. When Google ads were initially evolving, a number of companies built layers on top of Google AdWords that turned in to lucrative businesses.

Right now there are already a number of ways to hack…

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While small businesses have a huge opportunity to take advantage of the Facebook advertising platform, many large brands are interested in growing their presence on the world’s largest social platform. For those companies there are many opportunities and the challenge is not determining whether or not to be on Facebook but what the best approach is. In this article I’ll outline each of the campaign types, as well as some of the pros and cons of each type.

Facebook Engagement Ads
Back in August of last year, Facebook introduced their engagement ads product, which are essentially the advertisements that are…

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