What really makes television what it is? Is it the fact that it’s sitting in some dedicated space in your living room? Or is it the fact that it’s probably one of the larger monitors in your apartment or house? Maybe it’s not connected to a computer, and that’s what makes it a television (although they’ll all soon be computers). Whatever it is, Facebook is going head on with television not only through their new Brand Lift service but also through their numerous Ustream partnerships lately.

I’ve written numerous times about how social networks have rapidly become the new television…

[ Read the rest of the story in the original article... ]

Google has unveiled their latest web app. It’s called Google Sidewiki and makes it easy to “Contribute helpful information to any webpage”. We’re not quite so sure. If you have the Google Toolbar installed on your browser, Sidewiki allows you to open a side-panel, add your comments about the page, and read the comments of others.
In a Utopian Internet (Utopernet?) the world’s most predominant experts on all subjects would be browsing websites dropping off clairvoyant nuggets of wisdom like Greek oracles. In reality, letting anyone add to any web page does not equate to instant insight. We’re all…

[ Read the rest of the story in the original article... ]

Friendster has been slowly losing grip of their social network dominance to Facebook who, like a game of risk, has been steadily increasing its reach in countries around the globe. Bernard Leong recently posted about the growth of Facebook in Southeast Asia and while the most recent world map of social networks shows Facebook running into some trouble in Asia, some numbers are beginning to suggest that they are at least gaining some ground.

So what numbers are these based on? The latest numbers, as presented by Bernard Leong, are based on Alexa ratings which appear to be somewhat wrong…

[ Read the rest of the story in the original article... ]

Sheryl Sandberg is speaking today at 11:00 AM EDT. We’ve embedded the stream of the keynote live below. We’re expecting Sheryl to announce “Brand Lift” the company’s new partnership with Nielsen to measure the effectiveness of various advertising campaigns. We actually have some screenshots of Brand Lift in action that we’ll be updating this post with shortly. In the meantime you can watch the stream live below.

[11:06 AM EDT] – We’re still waiting for Sheryl to come on stage. The stream just temporarily posted a shot of the stage however we’re still on stand by.
[11:13] – We’re still…

[ Read the rest of the story in the original article... ]

Tomorrow afternoon Facebook will make a special announcement at Ad Week NYC and they’ve been promoting the announcement heavily via the Facebook Marketing solutions page. Apparently the live stream will be posted on the page and while no details have been provided regarding the announcement, it sounds as though a new advertising product will be launched or upgrades to the existing ones will be rolled out.

Last week I posted screenshots of the new Facebook ad manager which was being tested out with some advertisers so perhaps the company will be announcing the new service for everybody. Or perhaps we’ll…

[ Read the rest of the story in the original article... ]

Over the past few days Facebook has been pushing out a new version of their ad manager to a select group of advertisers. One of those advertisers, Tradimax, was kind enough to forward over screenshots of the latest ad manager. While we’ve previously written that Facebook has been working on a new iteration of their ad management system, this is the first time that we’ve had access to the screenshots and the first we’ve heard of this system being used by advertisers.

There are a few key changes with this new ad manager: multi-ad management, a manager-wide campaign selection area,…

[ Read the rest of the story in the original article... ]

If you’re a large brand that’s running an online ad campaign are you just going to direct consumers to a pretty landing page? That’s what most companies have been doing consistently although a few brands have begun choosing to promote their Facebook and Twitter accounts over landing pages for the opportunity to “remarket” to their fans. Macy’s is the latest brand to promote their Facebook Page through display advertising campaigns around the web.

The strategy appears to be working. Over the past month, the Macy’s Facebook page has grown from 28,000 to 67,000 fans. While the fan base is growing…

[ Read the rest of the story in the original article... ]

One of the most cost-effective ways of advertising and marketing is by requesting auto insurance quotes online. Compared to the traditional ways of asking for auto insurance quotes, online car insurance quotes can save clients as much as 30 up to 40 percent off of their vehicle premiums. However, there are still some people who have not done this before. With the accessibility and convenience of the Internet, this is a great time to explore this option. Take your time and do not be confused with all the offers and insurance packages that you see online. Moreover, you must also…

[ Read the rest of the story in the original article... ]