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Facebook Announces New Ad Policy Which Eliminates User Data From Third Party Networks

Facebook is finally taking strong actions against ad networks that have been abusing the platform and starting August 3rd will have new advertising guidelines according to Nick Gianos of Facebook. According to the new policy, “ads that display user data are not allowed in Platform applications unless specifically approved by Facebook”. This is a huge policy shift and it’s one that could significantly effect the platform ecosystem as I’ve been writing over the past couple weeks.

Within the next day Facebook will announce the new ad guidelines but it’s clear that Facebook is going to get aggressive in order to…


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Facebook

Facebook Shuts Down SocialReach For Violating Platform Terms

Last night Facebook took aggressive action to stop the increased level of application Facebooks ads that are in violation of Facebook’s terms by shutting down SocialReach. As I’ve been covering for the past few days, the volume of spam ads on Facebook have been increasing over the past few weeks. Some developers have even been reporting substantial jumps in revenue from these ad networks which is understandable considering how aggressive the ads are. Around midnight last night the company sent out the following letter to all publishers:

Monday, June 8th, 2009
Facebook Publishers:
Due to circumstances beyond our control we…


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