The past two years have been an interesting ride as the Facebook Platform has become more restricted in order to protect the user’s experience. When Facebook first opened up there were countless ad networks and developers looking to seize the opportunity to make millions. Many have generated large sums of cash and a few continue to be extremely profitable to this day but what has been most interesting is watching Facebook carefully navigate the gray policy areas.

Millions Are Made In The Middle
Thousands of developers rushed to the platform in the first land grab opportunity since the early internet…

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This afternoon Facebook posted an update to their blog regarding the viral note circulating around the web about third-party ad networks. According to their post, the company is concerned about the user experience and so far they have shut down two ad networks (as we have previously written) and have forced some ad networks to remove the deceptive ads previously in question. The most important component of their blog post is as follows:

The advertisements that started these rumors were not from Facebook but placed within applications by third parties. Those ads violated our policies by misusing profile photos, and…

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Last night Facebook took aggressive action to stop the increased level of application Facebooks ads that are in violation of Facebook’s terms by shutting down SocialReach. As I’ve been covering for the past few days, the volume of spam ads on Facebook have been increasing over the past few weeks. Some developers have even been reporting substantial jumps in revenue from these ad networks which is understandable considering how aggressive the ads are. Around midnight last night the company sent out the following letter to all publishers:

Monday, June 8th, 2009
Facebook Publishers:
Due to circumstances beyond our control we…

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