Before I start waxing lyrical about these three books, I muststate for the record that this is my opinion only. I have boughtmaybe or ebooks this year yes, I truly believe ininvesting in my own education, and these three stand out in mymind. Another reader, with other passions may choose differently.And, this article is only concerned with ebooks that I havepurchased from January to June . The best book of all,dollar for dollar, is the very excellent ‘Make Your Site Sell’by Ken Evoy. But that came out in . You can download a freetrial version of this book, to give…

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Does ONline marketing work for OFFline businesses?
Most market research shows that online banner ads are very poorly received. Internet classifieds also seem to be ineffective. The most effective method of advertising on the Internet is — far and away — the simple, unobtrusive contextual link. Banner advertising is viewed as nothing more than blatant  promotion and web site visitors tend to simply brush it aside. On the other hand, when web site visitors see an “in context” or “contextual” link, they perceive this much like a personal recommendation from a friend or business acquaintance. These tendencies are even more…

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