Last night Facebook turned on a feature which will surely build some buzz: the recommendation of brands as friends. Previously Twitter launched a user recommendation system which generated a lot of controversy as recommended users instantly got hundreds of thousands of followers. Many of the popular Twitter users have not yet embraced their Facebook public profiles in the same way that they’ve embraced their Twitter accounts.

Perhaps this new public profile recommendation system will help change that. So how are these new recommendations determined? While we don’t know yet, we have pinged Facebook to find out how they are generating…