To begin with, if you follow Zeitgeist* you can see if there is anything that catches the eye.. These are the words that are ‘hot’ at the moment, if they excite, then add them to the list. If they are particularly new, the analysis that follows may be invalid, so please use common sense. i.e. ‘world trade center’ would have been ‘cold’ before 9/11, then hot, then cooling over the following years and now it will be hot again because of the film. If in doubt, check the trends to see the movement over the years.
You probably don’t want…

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