We’ve finalized our agenda for the upcoming Social Ad Summit in New York City being held on October 5th. For today only we are providing all interested attendees with a discount of 50 percent off. The event is bringing together marketers, publishers, ad networks, and industry executives. As this space is constantly evolving, we think it’s important to bring together the current leaders and other participants to discuss the trends and the future of marketing on the social web.

If you are interested in attending the event, you can use the discount code “onedayfifty” to get 50 percent off via…

[ Read the rest of the story in the original article... ]

Clocks made from blinking LEDs always make for fun projects. [Earthshine] built a clock that displays time abstractly using an 8×8 RGB LED matrix. The video embedded after the break illustrates how to read the time but here’s the gist of it: One LED is illuminated in the outside box of LEDs and moved in a clockwise motion to approximate seconds. Inside of this, there are four quadrants; upper left indicates hour-tens digit, upper right hour-ones, lower left minute-tens, and lower right minute-ones. This certainly makes for an interesting conversation piece!
There is no schematic and no code available…

[ Read the rest of the story in the original article... ]

This is Day 17 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
If you want to connect with your fan base you need to use as many forms of media as possible. While written communication and photos are extremely effective tools for communicating, video happens to be one of the most popular forms of communication on the internet. It’s not surprising that video sites happen to rank as the most trafficked sites around the web. While there are many ways to integrate video into your Facebook Page, we’ve come up with three…

[ Read the rest of the story in the original article... ]

This is Day 8 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
Want to have highly engaging conversations on your Facebook page? You better get good at mastering the art of the social media conversation. How is a conversation within social media any different than a normal conversation? It isn’t! If you are going to build a following on Facebook let alone any other site on the internet, you are going to need to put in the time necessary to build relationships with others. Whether it’s posting follow-up comments or reaching out…

[ Read the rest of the story in the original article... ]

Following up from the last set of Social Media Marketing webinars where we covered the basics of Twitter and other Social Media tools and sites, I have been getting questions about using Twitter for business purposes. In response to those questions, I wanted to write out a short list of Twitter for Business best practices and some of the most popular tools that make these practices possible. This list of tools, techniques, and what is possible is changing and expanding almost daily with the explosion of Twitter usage and discussions of Twitter merging with some other site/partner. Thus I expect…

Over the past day there has been significant discussion about what the future holds for real-time search, and no matter what conversation you look at, Facebook is always part of it. Just last month, Facebook started testing a new version of search and over the past few weeks, I’ve taken the time to play with the system and compare it to other “real-time search engines”, primarily Twitter search.

Twitter Has More Volume, More Noise
While Twitter appears to be leading the real-time search engine, real-time search is far from mature. We’ve only begun to define what real-time search means but…

[ Read the rest of the story in the original article... ]

You run the marketing for a business of any size and you’re trying to figure out how to leverage Facebook to increase your reach and generate more sales. With so much buzz, Facebook is hard to ignore but many people have yet to figure out the most effective way for using the site to generate sales. After studying the ecosystem over the past two years, we’ve generated a few models that we think are most effective to marketing on the site. The model I’ll present today should assist in increasing sales no matter the resources.

The first question to ask…

[ Read the rest of the story in the original article... ]

Michael Jackson’s Facebook Page experienced a surge in fans after news of his death spread around the web. Currently the page appears to be attracting around 20 fans a second with a good chance that the page will become one of the top Pages is a short amount of time. The page wall has turned into a virtual memorial for the pop legend who’s life impacted much of the world and who’s music transformed an industry. While he may be a controversial figure, one thing is certain: until today he was the world’s largest pop icon. Not surprising considering that…

[ Read the rest of the story in the original article... ]