This is Day 26 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
If you are the average small business owner, there is a good chance that the majority of your competition isn’t doing much in the social media space. However there always is at least one person who stands out from the rest and I’m sure you can think of at least one company which accels where others aren’t even trying. For larger brands, having a social media presence (including Facebook) hasn’t been optional for at least a few years now. If…

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This is Day 13 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
The Facebook platform presents an amazing opportunity for companies to expand their presence quickly by enabling viral distribution through the social graph. One of the most important things to keep in mind is that viral distribution does not necessarily mean more customers. Many businesses become easily distracted with mind-boggling numbers. “If I get millions of users to my application, I only need one percent to purchase my product!” Unfortunately things aren’t that simple, especially considering that most Facebook users are…

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When I read yesterday that the Wall Street Journal is creating a new “LinkedIn Killer” yesterday, I immediately thought about how likely it is that the company botches things up. When was the last time that you’ve visited a content site and were prompted to enter your contact information in order to “connect with the community” and then proceeded to fill out all your information? In theory it makes a lot of sense but no media company that I know of has gotten it right yet.

The Value In Segmenting Your Reader Base
Fred Wilson recently said to monetize the…

Want to target a single ad at both the United States and Iraq? While that may not be something you want to accomplish, it’s something you’ll soon be able to do. On Wednesday a revised version of my Facebook demographics tracking script started acting funny and after a little bit of poking around I realized that Facebook has revised their ad location field to let users manually enter countries rather than select them from a drop-down as previously was the case.

While the current iteration of the ad creation interface doesn’t allow for multi-country tracking, it appears that it will…

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Omniture, the marketing optimization company, has added Facebook application demographics to its suite of solutions. What the new Facebook integration does is offer insight into Facebook marketing by offering data rendered from user behavior surrounding Facebook applications. The purpose of this new product is to offer Omniture clients a set of tools regarding Facebook marketing in order to help them make more informed decisions, specifically when it comes to Facebook apps.

If a marketer is sitting on the fence about whether or not they should create a Facebook app, looking at the data offered by Omniture could help them make…

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