Last week Facebook announced that applications would soon have their application pages upgraded to function like the new public profiles. This morning that functionality went live. For many applications this means another distribution channel for reaching users and encouraging them to return to the application. Some developers had already been promoting existing public profiles for their applications which resulted in millions of fans.

Now they’ll need to figure out a way to merge the two pages. Last week I wrote that this was a major upgrade for applications as empowers developers to keep a conversation with their users. While some…

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Many developers have been rushing to create public profile pages for their applications when the new public profiles launched over a month ago. It appears that developers will no longer need to worry about having separate public profiles from their application page. Today Facebook will announce the launch of an updated version of application profile pages in addition to the redesign of the application directory.
Here are a few of the coming updates:

Improved Categories: Facebook has decided to change the categories that developers are allowed to use for their applications. While many of the previous ones will continue to…

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