[scarylady] has posted this video about her setup. The skeleton was rigged up to a rotating base with a single pneumatic solenoid to jostle it. She then goes on to show how she has it all connected to her computer with an explanation of the software setup. Though some of us might feel she could have accomplished very similar results with a simple oscillating fan, this is a decent intro to DMX.
We also had several people submit this fantastic list of Halloween projects, The Halloween monster list. There is enough information there to keep you busy for quite a while. We were…

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Last week we finished up the 30 Days to 3,000 Fans program and while some people may or may not have reached the 3,000 fan target, the real question is: does the number of fans really matter? Last night I was watching a video of Seth Godin where he says “it’s worthless to have lots and lots of friends on Facebook.” With so many people selling the importance of having fans, followers, and friends though, how could Seth Godin, a thought leader in marketing, make such an assertion?

It’s Relationship Marketing
Seth has a valid point. If you don’t build…

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Tomorrow afternoon Facebook will make a special announcement at Ad Week NYC and they’ve been promoting the announcement heavily via the Facebook Marketing solutions page. Apparently the live stream will be posted on the page and while no details have been provided regarding the announcement, it sounds as though a new advertising product will be launched or upgrades to the existing ones will be rolled out.

Last week I posted screenshots of the new Facebook ad manager which was being tested out with some advertisers so perhaps the company will be announcing the new service for everybody. Or perhaps we’ll…

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This is Day 30 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
There’s an old proverb which says “He who fails to plan, plans to fail” and while there are people that will debate the importance of planning, mapping out a guide for the next month will make things a lot easier. What blog posts will you be writing? What content will be most effective to drive new fans to your Facebook? What steps will you take to promote your Facebook Page? While we’ve listed 29 techniques to boost your fan base,…

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“I would rather have a prostate exam on live telvision by a guy with very cold hands than have a Facebook page,” George Clooney told a group of reporters at the Toronto International Film Festival. Clooney, who was previously named the world’s sexiest man alive, probably didn’t realize that his Facebook fan page is not far from becoming one of the 1,000 most popular Pages. While I can’t blame the guy for preferring to jet set around the world without the hassle of managing his online presence, he’s missing a big opportunity.

There are millions of women would love the…

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If you’re a large brand that’s running an online ad campaign are you just going to direct consumers to a pretty landing page? That’s what most companies have been doing consistently although a few brands have begun choosing to promote their Facebook and Twitter accounts over landing pages for the opportunity to “remarket” to their fans. Macy’s is the latest brand to promote their Facebook Page through display advertising campaigns around the web.

The strategy appears to be working. Over the past month, the Macy’s Facebook page has grown from 28,000 to 67,000 fans. While the fan base is growing…

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The Cheap Vegetable Gardner wanted more automation than their previous PS2 controller based grow system. This time they set out to design a full featured, compact grow controller that can measure temperature and humidity as well as control a heat lamp, fan, and water pump. An Arduino provides USB connectivity and interfaces the solid state relays and sensors. The assembled project all fits in a box but we are left wondering how much heat the four SSRs generate and will it be a problem?
[Thanks shawn]

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This is Day 26 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
If you are the average small business owner, there is a good chance that the majority of your competition isn’t doing much in the social media space. However there always is at least one person who stands out from the rest and I’m sure you can think of at least one company which accels where others aren’t even trying. For larger brands, having a social media presence (including Facebook) hasn’t been optional for at least a few years now. If…

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