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Zynga Launches “FarmVille”. Does It Look Familiar?

In the past few days, Zynga, the leading Facebook platform developer, quietly released a new game called “FarmVille”. If you’ve played Farm Town at any point in the past few months then you won’t need any education about how to use Zynga’s version of the game as it’s almost an exact duplicate. The only feature the company needs is the ability to import the game from Farm Town over to FarmVille and they’ll have come up with a great tool to take over the users.

Zynga has been repeatedly accused for stealing game ideas from other developers. The developer behind…


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Farm Town Goes Down And Users Go Wild

Last night I received literally 100 emails from users about Farm Town, the game which has continued to surge in traffic over the past month. While the application was only down for about three hours, we literally received upwards of 100 comments on a previous post we made about Farm Town traffic exploding. The game is extremely addictive which makes it understandable why so many users would be up in arms over the application going down.

What’s not as clear is how Farm Town continues to experience tremendous growth. Over the past month I’ve continued to received messages from Farm…


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New Facebook Application Pages Go Live

Last week Facebook announced that applications would soon have their application pages upgraded to function like the new public profiles. This morning that functionality went live. For many applications this means another distribution channel for reaching users and encouraging them to return to the application. Some developers had already been promoting existing public profiles for their applications which resulted in millions of fans.

Now they’ll need to figure out a way to merge the two pages. Last week I wrote that this was a major upgrade for applications as empowers developers to keep a conversation with their users. While some…


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