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This Week In Facebook – September 27, 2009

It’s time again for our weekly recap of the latest Facebook news stories! While Facebook didn’t acquire any companies, or surpass any significant milestones this week, there was still plenty of news for the fast growing social platform. We also have the second volume of the This Week In Facebook video series being produced by my sister. The video is jam packed with YoVillians, burglars, and a game of Risk so check it out!

Protests In YoVille
This week was a volatile one for the world of YoVille, as the much beloved widgets factory was transformed into a Sweets Factory.…


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The Zynga Influence

To describe Zynga as a powerful influence on the Facebook developer platform would be an understatement. The company has achieved levels never thought possible. Farmville, the company’s leading application has reached levels that no other developer has ever come close to. In other words, the company is in a league of its own. With over 126 million monthly active users, the company accounts for the sum total of the next three largest developers: Playfish, RockYou, and Causes. So how did the company get to be so large?

The Art Of Chess
If Facebook application development was a chess game, Mark…


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Zynga Testing New Stealth Offers Platform From “DoubleDing”

Zynga, the largest social gaming network on Facebook, appears to be testing a new offers platform on their largest applications. Farmville is by far the largest Facebook application ever and it continues to grow with over 43 million users. So how does the most popular application ever generate revenue? Right now the company is using Offerpal as the primary offers monetization platform but as one inquisitive user noticed, the company appears to be testing out a service by a company never heard of before: “DoubleDing”.

My initial thoughts were that Zynga just cut out the middle man and built their…


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Zynga Blows Past 100 Million Users Thanks To FarmVille’s Dominance

Today Zynga, the leading gaming company on Facebook, blew past the 100 million monthly active users level through their network of games. Much of the support has come from FarmVille which is not only the company’s largest game, but also the largest application on Facebook by an extremely large margin. FarmVille should also become the largest application ever on the Facebook application within the next day or two, surpassing the “How Well Do You Know Me?” application’s previous record of 35,554,755 monthly active users.

Based on daily active users, the application is already the largest ever by a large number.…


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Zynga Rocketship Soars Past 80 Million Monthly Active Users, Is 100 Million The Next Stop?

Under a month after writing about Zynga surpassing the 60 million user mark, the company has now grown beyond 80 million monthly active users. A large portion of Zynga’s success is a result of their FarmVille application which is about to become the largest application on the platform at some point next week. While some companies have developed highly successful applications (LivingSocial was the largest application on the platform ever), no companies on Facebook have as large of a portfolio as Zynga does.

They have almost doubled the size of their closest competitor (Playfish) and are simply dominating the platform.…


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Zynga Acquires MyMiniLife, Looks To Expand Virtual World Portfolio (Updated)

Zynga announced today the acquisition of MyMiniLife, a virtual world which enables users to create their own spaces and homes “through stylized economic activity involving the building of properties and neighborhoods, uploading and selling of useful and fun items, and the buying of objects using MyMiniLife money”. Users start off with a set amount of virtual currency and then can purchase more to add items.

According to Compete.com, the site currently attracts only around 30,000 users per month. Despite the small amount of traffic, the team has built a robust platform. In search of top talent, the company found a…


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Facebook Experiencing Serious Downtime Issues

Want to browse Facebook to see what your friends are doing or to catch up on to harvest your farms on FarmVille? Good luck! Over the past 24 hours I’ve been receiving numerous emails from users reporting that many features on Facebook have been unavailable. I’ve also been experiencing problems. This morning I tried to load my friend requests page and it just failed. On the AllFacebook page I tried viewing comments and likes of one of the posts and an AJAX error popped up.

Facebook doesn’t appear to be the only site having issues however. Twitter has been down…


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Zynga Gains 12 Million Users In Two Weeks

Two weeks ago I wrote about Zynga surpassing 60 million monthly active users on Facebook. As of today the company now has over 72 million monthly active users and has the top application on the platform based on daily active users. FarmVille, an application which duplicates many of the features of the second most popular application, Farm Town, has now surpassed 5.3 million daily active users. Growth doesn’t appear to be slowing which isn’t surprising since the company has invested over $1 million in promotion alone.

With almost 50 percent growth in under a month, one has to wonder if…


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Largest Facebook Game FarmTown Goes Down, Run For The Hills!

FarmTown users have been going crazy this afternoon as the application has become inaccessible to millions of users around the world. FarmTown is currently the most popular game on Facebook according to daily active users and it continues to grow at around 2 percent, or upwards of 300,000 new users per day. So what are the users doing while Farm Town is down? They are refreshing the application to see if it’s back up of course!

While millions of users have found a great way to be unproductive during the day, Zynga is hoping that some of those users come…


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Zynga Expands The Gap, Surpassing 60 Million Monthly Active Users

Zynga has been expanding the gap between them and competing developers now with over 60 million monthly active users when adding up the users across all their games. Playfish, the second largest application developer, has 35 million monthly active users, an impressive number however it’s still far from 60 million. So how does Zynga have such a dominant position on the platform?

The primary reason Zynga has such a dominant position is that they have 34 games, the top three of which add up to almost 40 million monthly active users alone. Not surprisingly, the company’s fastest growing game is…


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Zynga Launches “FarmVille”. Does It Look Familiar?

In the past few days, Zynga, the leading Facebook platform developer, quietly released a new game called “FarmVille”. If you’ve played Farm Town at any point in the past few months then you won’t need any education about how to use Zynga’s version of the game as it’s almost an exact duplicate. The only feature the company needs is the ability to import the game from Farm Town over to FarmVille and they’ll have come up with a great tool to take over the users.

Zynga has been repeatedly accused for stealing game ideas from other developers. The developer behind…


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