Zynga, the largest social gaming network on Facebook, appears to be testing a new offers platform on their largest applications. Farmville is by far the largest Facebook application ever and it continues to grow with over 43 million users. So how does the most popular application ever generate revenue? Right now the company is using Offerpal as the primary offers monetization platform but as one inquisitive user noticed, the company appears to be testing out a service by a company never heard of before: “DoubleDing”.

My initial thoughts were that Zynga just cut out the middle man and built their…

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When the Facebook platform launched over two years ago, one of the first ways of generating revenue was by charging for application installs. Two years later, installs are still a relatively large business and at between 20 to 50 cents per install, Facebook ad networks are bringing in money one or two quarters at a time. Many clicks on Facebook cost as much as one install though so is it worth it to use Facebook to essentially buy installs?

Facebook’s Targeting Provides Competitive Install Rates
One of the downsides of most of the cost per install campaigns through third-party ad…

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