Last week we finished up the 30 Days to 3,000 Fans program and while some people may or may not have reached the 3,000 fan target, the real question is: does the number of fans really matter? Last night I was watching a video of Seth Godin where he says “it’s worthless to have lots and lots of friends on Facebook.” With so many people selling the importance of having fans, followers, and friends though, how could Seth Godin, a thought leader in marketing, make such an assertion?

It’s Relationship Marketing
Seth has a valid point. If you don’t build…

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It appears that Social Hour, one of the few ad networks to be completely banned from the Facebook platform, has now relaunched under a new name: Dizzy Networks. According to one source, Social Hour had been looking for a new face for the company and according to the company’s website, they hired Jeremy Olsson, who was previously the Director of Performance Marketing for RockYou. While the company is still focused on trying to convert IQ quizzes, it doesn’t appear as though Dizzy Networks is running as aggressive of advertisements this time around.

It was only a matter of time before…

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Want to know how many people will click on the new Facebook ad that you are creating? Now you can. Over the past few weeks Facebook has been testing out advertisement click estimates for campaigns and it appears it is back. While it doesn’t work for all campaigns, it’s an extremely useful feature. However it appears that there are still a few bugs.

In the process of creating one of my own ad campaigns I found that reducing my ad’s click bid would result in an increased volume of clicks. Does that really make much sense? Not really unless Facebook…

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Back in May Facebook shut down an application that converted your Facebook news feed into its RSS equivalent. In theory it makes a lot of sense but unfortunately Facebook claims that such actions violate their privacy policy. Months later another developer has released an RSS application which displays the most recent stories in RSS format.

The new system doesn’t appear to use Facebook’s Open Stream which makes me guess this one will be shut down as well. It’s unfortunate because this is clearly a feature that many users want. Listening is one of the most important social media activities and…

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I just got off the phone with Mike Schroepfer of Facebook and Paul Buchheit of FriendFeed to discuss their acquisition. As you’ve probably read elsewhere, the companies are being relatively tight lipped about information surrounding the acquisition but I thought I’d take the opportunity to discuss why Facebook would make such an acquisition. Before discussing the logic behind Facebook’s acquisition of FriendFeed, I wanted to note that I asked Paul Buchheit (who was the the creator of GMail) if he’d be developing FMail and he said “Not that I’m aware of!”

Why The Acquisition Went Down
I think it’s pretty…

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Last month I wrote about the fast growing Brain Buddies game which was a remix of “Who Has the Biggest Brain?”, one of Playfish’s top games. Today the developer behind Brain Buddies, wooga, announced that they received funding from none other than Holtzbrinck Ventures, one of the primary investors in StudiVZ, a German Facebook copycat (which was previously sued by Facebook).

I’ve been trying to get information about the size of the investment but the companies are releasing any information. My guess is this is between $500k and the low seven figures given the quality of the company’s first game.…

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That was a bad move. I murmured to myself.What’s the point of doing things for people who doesn’t appreciate. Again and agian i feel like a vodoo.Way back to the holiday, who was the one, calling the name in terms of function; fleeing from one place to another? I can tell no one would serve you right-not even your close friend. Guess what, I was that vodoo..lol. What’s the worst that i can say if i told you that my very first intention was to built up a strong foundation for our function. What you cares about? I-DONT-CARE!If you pay…

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They say imitation is the biggest form of flattery, so Playfish should be pretty flattered by German-based Wooga’s latest game: Brain Buddies. The application takes a similar approach to “Who Has the Biggest Brain?” but provides new forms of brain teasers. There are four alternative challenges, one of which is almost identical to one of the challenges in Playfish’s competing application. Right now the most popular strategy for success in the social gaming arena appears to be copy others and then promote.

The result has been multiple legal battles although none of them have resulted in any game changing decision…