Last week I wrote that Facebook may be launching an audio product given the addition of audio within the page insights area. I reached out to Facebook for comment and found out that this wasn’t actually a soon to be released product, but instead an audio product that already exists. The “Music Player” application originally launched with pages and lets you upload songs for your fans to listen to.

While I wouldn’t exactly call this a robust application, it provides enough support for you to at least get songs posted on your page. This tool would be most useful for…

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There are four primary types of media: text, audio, video, and photos, however Facebook has yet to introduce a product which enables users to share audio content. One of our readers has noticed that the insights area includes an “Audio” section under media consumption. It has been there for a while and is even referenced in Facebook’s help section however it doesn’t make sense because there’s no product currently linked to this and no data is showing up.

Does this mean that Facebook will soon launch a stand alone audio product? I sure hope so! There are currently a number…

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A new Facebook Connect application has spread quickly around the Facebook social graph by tagging all of a user’s friends who have the same zodiac sign. This is the latest in a series of new photo tagging applications which have been spreading like wildfire across the site. The Facebook platform lets users easily tag their friends but by prompting users for unrestricted posting and unrestricted photo upload permissions, the application is able to spread like crazy. It leads me to wonder whether Facebook will begin cracking down on these types of apps.

The way Facebook’s new permissions system is that…

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Last week we wrote about Facebook’s new tagging functionality but as of this afternoon the feature finally went live. While the functionality is no different than initially described, many users are finding that this transforms the overall user experience. There are also many objects on Facebook which still can’t be tagged with applications and pages such as photos. You also can’t include tags within Facebook messages but I’d expect more robust tagging functionality to be added over the coming weeks and months.

So does this new functionality eliminate the need for Twitter? No, but it most definitely helps users to…

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Today Slide is announcing the launch of season two of KatalystHQ within their FunSpace Facebook application and with it, a $500,000+ sponsorship by NESTLÉ® HOT POCKETS®. Recently the company claimed that they has laid off a large portion of their sales staff in order to focus “its attention on building a team that will focus on higher-end campaigns, ones in the $500,000 category range.” (Source: GigaOm) Many large developers that I spoke with laughed at the concept, asking “Are there really that many $500,000 plus sponsorships?” Apparently so.

This is the first big sponsorship deal that we’ve heard of from…

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Today at the fbFund REV demo day, Thread.com (formally “Frinto”) announced that they have received funding from a number of well known valley investors. Thread.com leverages Facebook Connect to create a site for social dating via friendly introductions. While Facebook has a number of large dating applications, none of them work quite as smoothly as this one.

Interestingly enough there are a number of dating applications that are attempting to do the same thing but none have relied solely on Facebook Connect. Honestly, I think it’s a great idea and given that users can instantly bring along their contacts when…

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Want to know how many people will click on the new Facebook ad that you are creating? Now you can. Over the past few weeks Facebook has been testing out advertisement click estimates for campaigns and it appears it is back. While it doesn’t work for all campaigns, it’s an extremely useful feature. However it appears that there are still a few bugs.

In the process of creating one of my own ad campaigns I found that reducing my ad’s click bid would result in an increased volume of clicks. Does that really make much sense? Not really unless Facebook…

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This is Day 12 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
So you’ve listened to my sales pitch about Facebook advertising and you’ve taken the time to define your company’s target market. Hopefully this wasn’t the first time that you’ve defined your target market, otherwise you are in serious trouble So the first thing you want to do is head over to the ads creation page. If you haven’t already created your page then you most definitely want to have it set up by now since we will be integrating our…

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