If you’re a large brand that’s running an online ad campaign are you just going to direct consumers to a pretty landing page? That’s what most companies have been doing consistently although a few brands have begun choosing to promote their Facebook and Twitter accounts over landing pages for the opportunity to “remarket” to their fans. Macy’s is the latest brand to promote their Facebook Page through display advertising campaigns around the web.

The strategy appears to be working. Over the past month, the Macy’s Facebook page has grown from 28,000 to 67,000 fans. While the fan base is growing…

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While simple display advertisements may not be the best form of ads, more interactive versions have emerged over the years that attempt to provide a more engaging experience for the consumer. Spongecell is the latest company to try to increase the level of engagement by providing display ads which include the ability to become a fan of the advertiser’s Facebook Page.

The result is that brand advertisers can obtain a residual benefit from running these new forms of advertisements. Over the past month I’ve been discussing the best strategies for building out a company’s Facebook Page and why it’s so…

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This is Day 7 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
For those of you that haven’t spent a lot of time with internet marketing, you probably are not aware of what search engine optimization is. The main goal of search engine optimization is to increase the amount of traffic driven to any given site by search engines. Currently search engines (and mostly Google) serve as the starting point of a user’s journey around the web. While many users will go directly to their favorite sites, search engines are used multiple…

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According to data provided by AdNectar, branded virtual goods receive ten times the interaction level of their non-branded counterparts. That number references the percentage of people that click on or send a gift after seeing it. The strong results have driven numerous corporations to launch branded gift campaigns across numerous social platforms. AdNectar has now run campaigns for Fisher Price, Godiva, Gilette, Procter & Gamble, Trident Gum, and Malibu, just to name a few.

Is Cost Per Gift The Future Of Social Advertising?
The industry average for banner ads on social networks is around 0.04 percent which is extremely low.…

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Every week I speak to countless businesses and no matter what they are selling, most businesses want to accomplish one thing: sell more. While they know that Facebook advertising can help their business, most don’t know where to get started. Another large percentage of businesses may have dabbled in advertising on the site but they haven’t been able to obtain the conversion ratios they are looking for. In this guide, I’ll walk you through 10 of the most important laws for businesses when advertising on Facebook.

Not all of the laws are strategies that should be implemented. Instead these are…

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(make money online):many people think of traffic exchanges as non qualified traffic that you have to sit in front of your computer several hours a day to get. Of course this is not true. You can buy credits and get traffic without ever lifting a finger to get it.
If you do not have any money to buy credits you can join the affiliate program most of them offer and earn credits enrolling new members.
Regardless of how you earn your traffic credits the key to making traffic exchanges work is the web pages you advertise. Here is the most…

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Copyright (c) 2009 Cherie Ang Building a profitable MLM business means controlling your expenses without sacrificing your advertising & marketing efforts. This is true when it comes to attracting new leads for your business. In this news story we’ll take a look at how to get MLM prospects for your business without going broke doing it. One thing you have going for you right now is the web is a proven way to attract new prospects to your MLM business. he key is to develop the Internet marketing skills it will take to make this happen without overspending on your…

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How on earth is Facebook going to make billions of dollars? That’s the question that many Facebook skeptics have and it’s one of the reasons behind Facebook’s current valuation of $3 billion. The company has been focused on breaking even since early on and now years later they are still operating near a break-even point even though many are questioning the impact of the company’s growing server costs.

Sheryl Sandberg, Facebook’s Chief Operating Officer, recently told Bloomberg in response to a question about fundraising, “We could not be doing better financially. We absolutely do not need to take money. We…

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