Tomorrow afternoon Facebook will make a special announcement at Ad Week NYC and they’ve been promoting the announcement heavily via the Facebook Marketing solutions page. Apparently the live stream will be posted on the page and while no details have been provided regarding the announcement, it sounds as though a new advertising product will be launched or upgrades to the existing ones will be rolled out.

Last week I posted screenshots of the new Facebook ad manager which was being tested out with some advertisers so perhaps the company will be announcing the new service for everybody. Or perhaps we’ll…

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“I would rather have a prostate exam on live telvision by a guy with very cold hands than have a Facebook page,” George Clooney told a group of reporters at the Toronto International Film Festival. Clooney, who was previously named the world’s sexiest man alive, probably didn’t realize that his Facebook fan page is not far from becoming one of the 1,000 most popular Pages. While I can’t blame the guy for preferring to jet set around the world without the hassle of managing his online presence, he’s missing a big opportunity.

There are millions of women would love the…

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YoVille, the popular Facebook virtual world, has partnered with MTV to help promote this weekend’s Video Music Awards. The campaign involves a number of integration points including custom MTV gear and items, a party at the virtual lounge “Sky Nightclub”, and an MTV VMA Room Contest. The promotion is one of the most integrated campaigns that we’ve seen on a Facebook virtual world and it’s a trend that we’d expect to continue.

I personally found the MTV VMA Room Contest to be one of the most entertaining promotions. Users are encouraged to design their room as stylishly as possible and…

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This is Day 19 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
One of the best ways of ensuring that your Facebook Page will be successful is to copy other successful ones. It’s no secret that the best marketers are most influenced by other successful marketers. While there are a lot of research methods I would suggest taking a look at our Facebook Pages leaderboard (which is in the process of being updated), and selecting the most popular as well as the fastest growing. We’ll also soon begin to provide more advanced…

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This is Day 18 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
Have you already invested time and money in building your web presence? Take advantage of it and use your website to cross-promote your Facebook Page. Many people are concerned that directing visitors from their website to their Facebook Page isn’t useful because those users end up not returning to the site. Ultimately the user’s navigational pattern should be based on the goals for your site.

Driving users to your Facebook Page is extremely useful for creating an ongoing dialogue. As…

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This afternoon Facebook is announcing an extended set of features for developers including a new Inbox API and Notification API. The first announcement is a big one: “The Inbox API allows you to access your users’ messages, once they grant your application the new read_mailbox extended permission.” That means we could soon see a ton of new applications built around managing users’ Facebook inboxes. The one downside of this new feature is that applications cannot currently send messages.

What’s Being Added?
As part of the new inbox, attachments can be created using the same model used for developing publisher attachments…

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If you’ve surfed the internet for a while lately, you might havenoticed the incredible amount of hype generated around e-books,information products, resale rights and similar stuff. Indeed,it is a popular subject since it promises a way to generatepassive income, like real estate or wall-street shares, with aminimal amount of effort. Truth is, manyinternet marketers are now using all this hype to their owninterest, by selling poor-quality informational products at veryhigh prices, or promising blatantly ridiculous incomes: don’tget caught in the marketing trap!! I’mAlbert Z. and I’ve been selling e-books for a while on theinternet: I own the site <ahref"http:www.culture-books.com">Culture-Books<a> and…

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Last week I had the opportunity to speak with Sean Flannagan, the product manager at Etsy responsible for their recent Facebook Connect implementation. Numerous companies have been implementing the service and we’ve been keeping track of the experience for developers as well as marketers. Etsy recently launched their first integration with Facebook Connect and from the sounds of it, have a number of other exciting Facebook-enabled products on the way. Below is my interview with Sean Flannagan about the company’s experience with implementing Connect.

Nick O’Neill: Who are you and what do you do at Etsy?
Sean Flannagan: My name…

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