There are two primary types of online advertising: direct sales marketing and branded ad campaigns. Direct sales models like online affiliate marketing or email marketing have already been proven. However large brands have only begun spending billions of dollars online, because there have been very few ways to monitor the effectiveness of campaigns. Let’s say that you set up a Facebook application which millions of users interacted with. How do you then measure the ROI of that program once it’s complete? Given that large companies spend hundreds of millions if not billions of dollars on advertising everywhere, it’s difficult to…

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Computer crashes are quite common these days and most of us have had to experience the stress of losing important files and attempted hard drive data recovery. Of the many problems a computer can be stuck with, hard drive failure is perhaps the most destructive and once it happens, the process of retrieving data is not an easy one. Plus, the cost can run to the thousands. And no, it’s not because those who specialize in recovering data from a hard drive merely want to make things more difficult to the computer owner; it’s because the job of hard drive…

[Tim] wanted to make some recordings of himself driving similar to those made by the dashboard cameras on police cars.  In a simple two step hack (1. Measure, 2. Drill), he altered his iPhone windshield mount so that it didn’t block the lens of the camera. We will admit (sheepishly) that at first glance we thought this might be connected to the outside of the windshield but it’s not. Take a look at his drive to work after the break.

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This is Day 27 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
Facebook provides all page administrators with a tool for tracking the growth of the page as well as the number of interactions on your page. There are a few numbers which you can look at to determine how to improve you page most effectively. Ultimately by performing the steps outlined over the 30 days to 3,000 fans program, you should have figured out the most effective methods of improving your page.

Understanding Post Quality
Facebook provides one metric which they…

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Branded retail giants in the Rs 40,000-crore organised retail sector are betting big on adopting business intelligence (BI) software as a service (SAAS) model on monthly rent basis. With the move, the retailers plan to discontinue expensive software licences such as SAP, Oracle and Business Object. This is to counter a major challenge on how to save the time and cost in implementing BI solutions as a cost-effective measure, according to retailers and industry experts. Sunil Mehta, chief executive officer, Next Retail India Ltd from the belt of Videocon Industries Ltd (VIDEOIND.NS : 233.75 -2.4) said , “We first need…

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A new report published yesterday suggests that Tuesday and Wednesday are the best days to post status updates on Facebook. The reason is that click through rates are dramatically higher on those two days. It’s not surprising considering that this is a trend found around the web in traditional publishing channels. If you do a press release, the best days have traditionally been Monday through Wednesday as those are the days that most people read the news.

What was somewhat surprising was the substantial drop off in click through starting on Thursday. Content published on Thursday receives half the clicks…

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Want to track how many clicks you are getting on those news stories being posted to your Facebook Page? While Facebook hasn’t provided any tool to track clicks yet, there’s one in the works as buzzmarketing daily notes. For now, Facebook will only be providing page administrators with estimated click through rates. While not as useful as tracking every single stream post’s activity, many administrators will be happy to see the new feature.

Facebook describes the new service as follows:

Stream CTR / ETR: This graph is a measure of the Click Through Rate and Engagement Rate for your content…

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If you have a brand but haven’t yet mastered the most effective techniques to attracting new followers and fans, you are not alone. With Facebook updating their design and platform on a regular basis it has become challenging for brands to follow everything that’s changing let alone learn all of the techniques necessary to maximize their reach. We understand the challenges that you face which is why we are introducing the 30 Days to 3,000 Facebook Fans project.

Why Does Your Brand Want 3,000 Facebook Fans?
When Facebook launched their new design early this year, millions of users revolted against…

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