We’ve finalized our agenda for the upcoming Social Ad Summit in New York City being held on October 5th. For today only we are providing all interested attendees with a discount of 50 percent off. The event is bringing together marketers, publishers, ad networks, and industry executives. As this space is constantly evolving, we think it’s important to bring together the current leaders and other participants to discuss the trends and the future of marketing on the social web.

If you are interested in attending the event, you can use the discount code “onedayfifty” to get 50 percent off via…

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There are two primary types of online advertising: direct sales marketing and branded ad campaigns. Direct sales models like online affiliate marketing or email marketing have already been proven. However large brands have only begun spending billions of dollars online, because there have been very few ways to monitor the effectiveness of campaigns. Let’s say that you set up a Facebook application which millions of users interacted with. How do you then measure the ROI of that program once it’s complete? Given that large companies spend hundreds of millions if not billions of dollars on advertising everywhere, it’s difficult to…

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No matter what age you are or even your level of employment or economic position, it may be a good idea to start preparing now, even in a meager way, for eventual financial security. Some people feel they need every dollar they make to get by from one paycheck to the next. While this may be true for some, there are others who squander significant sums on insignificant things. They could be socking that money away into an investment account that, over time, could lead to huge savings and a comfortable retirement.
It isn’t hard to get started. All you…

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With the surge in new branded digital media campaigns and programs we’ve decided to add a new component to this year’s Social Ad Summit being held in New York City and we’re calling it the “Social Times 25″. The Social Times 25 will showcase campaigns/programs that creatively and effectively leverage social technologies and digital media to increase engagement or achieve other marketing objectives. Over the past few weeks we’ve highlighted some of the campaigns and programs in this space but we don’t have time to acknowledge all of them.

The Social Times 25 is about rewarding the best campaigns/programs that…

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Just over two weeks ago we announced the 2009 Social Ad Summit and today I’m happy to present the first 8 speakers for the event. The conference is being held at Tribeca Rooftop in New York City on October 5, 2009. So far we’ve had a great response and expect this event to sell out based on the number of inquiries we’ve received so far. If you haven’t received the registration information for the event yet, head over to the Social Ad Summit website and enter your information on the homepage.

Over the next few weeks we will be announcing…

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Today Facebook and the New York City Office of Emergency Management announced the launch of a new Facebook Page. The Department of State has also launched a Facebook Page with a range of weekly chats on a variety of topics. As more and more official organizations build a presence on Facebook, the company will continue to solidify its position as a public platform for communities of all kinds.

While today’s announcement by the NYC OEM is a small step within many large milestones along the way for Facebook, it’s important to note that this is part of a greater trend.…

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Last year we hosted the inaugural Social Ad Summit in New York City. The event also happened to be hosted on the same day that Lehman Brothers filed for bankruptcy and the markets began to slide downward. Despite turmoil around the corner on Wall Street, 250 people still managed to get together to discuss the future of advertising on the social web (although many were hopping in and out of the event to see if sky had fallen).

While not nearly as important as a global financial crisis, the conversation was important for an industry still trying to figure out…

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A city home to the most extravagant lifestyles, rich heritage and culture, Switzerland is also home to several famous people who are known all over the world. The city of secretive bank accounts and low-tax magnet continues to lure celebrities in the elite world of show business, politics, business royalty and finance. Some celebrities include singer-songwriters Phil Collins and Shania Twain and singer-actress Tina turner. These people live in Switzerland.Phil CollinsSince 1994, Phil Collins has made Switzerland his home. He is famous in the music industry and has proved himself to be a legend of music. Although he was born…

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