Last week we wrote about Facebook testing out a new design for Facebook groups which is almost identical to Facebook Pages. As of today, that new design has become official. One significant component of the upgraded version of groups is that updates to them will now be delivered to the homepage News Feed. With the new design the Pages versus Groups debate will continue to rage on.

It’s clear that the design of groups is almost identical to Facebook Pages and at this point there are few benefits of using groups over Pages which makes me think that the debate…

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Earlier this month Tweetdeck announced that they would begin integrating the full Facebook stream into their widely used desktop application. The new version of the application has now gone live and you can view your entire news feed and then implement filters which limit the content to status updates, wall posts, photos, videos, and custom groups of friends. That means your Facebook feed will now sit right next to your Twitter feed … talk about content overload!

Rather than having to log in to Facebook to find out what’s going on with your friends you can quickly filter through TweetDeck…

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This is Day 18 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
Have you already invested time and money in building your web presence? Take advantage of it and use your website to cross-promote your Facebook Page. Many people are concerned that directing visitors from their website to their Facebook Page isn’t useful because those users end up not returning to the site. Ultimately the user’s navigational pattern should be based on the goals for your site.

Driving users to your Facebook Page is extremely useful for creating an ongoing dialogue. As…

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I knew something was missing from the Facebook homepage for the past few days but not until this morning did I realize what was now absent: highlights. For those unaware of what feed highlights were, they were supposed to be the most relevant stories for a user. I noticed more recently that many of the feed stories weren’t very relevant to me and apparently many other users realized the same thing because now they’re gone.

At one point Facebook’s feed was a filtered system which automatically determined which stories were more relevant but with the Twitterfication of Facebook the feed…

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This is Day 1 of the 30 Days to 3,000 Fans program. You can learn more about the program here.

On March 4th of this year, Facebook released an updated version on what was previously called “Facebook Pages”, then renamed to “Facebook Public Profiles”. While it has been months since the update, the changes are significant enough that I think they’re worth noting. The update essentially transformed the ways that brands could interact with both existing customers as well as potential future customers.

While many described it as a move against Twitter (including myself), the dynamic between Twitter and Facebook…

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This morning I’ve received numerous messages from people about the viral message going around the site about how to opt-out of Facebook advertisements. Following a misinformed article by Download Squad from last week, users are now going crazy about their images using in Facebook advertisements. While your image may be used, most users aren’t educated about how they are being displayed.

For many months now, Facebook has been using our friends’ images in advertisements about groups, Facebook Pages, and applications. When it was initially launched, the blogosphere was debating whether or not Facebook’s decision to make consent a default setting…

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Facebook’s most recent feature announcement about the new granular publisher controls received a lot of attention for being a move against Twitter. We’ve been covering the drawn out battle between Facebook and Twitter for months now but what’s more important is the immense amount of control that Facebook is attempting to give the user. While Facebook has been criticized on numerous instances for aggressive new features that push the limits of access to our friends’ information (news feed, beacon, etc), the company is trying to hand control over to the user rather than giving them the twitter-like option of private…

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Michael Jackson’s Facebook Page experienced a surge in fans after news of his death spread around the web. Currently the page appears to be attracting around 20 fans a second with a good chance that the page will become one of the top Pages is a short amount of time. The page wall has turned into a virtual memorial for the pop legend who’s life impacted much of the world and who’s music transformed an industry. While he may be a controversial figure, one thing is certain: until today he was the world’s largest pop icon. Not surprising considering that…

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