Yesterday Offerpal announced the launch of a new multivariate testing platform which helps developers optimize their virtual currency to maximize revenue and keep each application’s virtual economy more stable. Managing an overall economy isn’t easy however Offerpal hopes that this new system helps developers a bit more. They also hope developers implement the system as it helps not only the developers generate more revenue but Offerpal as well.

A number of companies have been announcing more advanced analytics and application management packages for developers over the past few weeks including Brainwave who recently launched a service for sending out notifications…

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Zynga, the largest social gaming network on Facebook, appears to be testing a new offers platform on their largest applications. Farmville is by far the largest Facebook application ever and it continues to grow with over 43 million users. So how does the most popular application ever generate revenue? Right now the company is using Offerpal as the primary offers monetization platform but as one inquisitive user noticed, the company appears to be testing out a service by a company never heard of before: “DoubleDing”.

My initial thoughts were that Zynga just cut out the middle man and built their…

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Last night Eric Eldon confirmed that Super Rewards, the offer-based virtual goods monetization platform, had been acquired by Adknowledge. Super Rewards, a direct competitor of Offerpal Media (both sponsors of this blog), has become one of the leading ad networks on the Facebook platform as well as other large social platforms like MySpace. According to Venturebeat the company could pull in close to $60 million in revenue this year, which wouldn’t be surprising considering Zynga, the largest Facebook app developer, is expected to bring in almost twice that.

While the relative “life time value” of affiliate offers has been debated,…

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When the Facebook platform launched over two years ago, one of the first ways of generating revenue was by charging for application installs. Two years later, installs are still a relatively large business and at between 20 to 50 cents per install, Facebook ad networks are bringing in money one or two quarters at a time. Many clicks on Facebook cost as much as one install though so is it worth it to use Facebook to essentially buy installs?

Facebook’s Targeting Provides Competitive Install Rates
One of the downsides of most of the cost per install campaigns through third-party ad…

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