Last week we finished up the 30 Days to 3,000 Fans program and while some people may or may not have reached the 3,000 fan target, the real question is: does the number of fans really matter? Last night I was watching a video of Seth Godin where he says “it’s worthless to have lots and lots of friends on Facebook.” With so many people selling the importance of having fans, followers, and friends though, how could Seth Godin, a thought leader in marketing, make such an assertion?

It’s Relationship Marketing
Seth has a valid point. If you don’t build…

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Facebook has been slowly rolling out tests to select developers that want to integrate with the Facebook gift shop. As of today there are approximately 5 companies that have been participating in tests: American Greetings, RealGifts, JibJab, GreetBeatz, and someecards. The latter three only recently began showing up in the gift shop. However Facebook has been testing out the gift shop as a platform for developers to sell virtual gifts over the past few months.

Back in August, the company also announced the addition of a number of non-profit companies that have begun using the Facebook gift shop as a…

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On September 21, 2009, Biscuits broke, people danced in the streets and boxes of candy was passed around – it was time to party in Agartala on Monday as residents cheered the tennis sensation and local hero Somdev Devvarman victory in South Africa, which took India to the world group Davis Cup for the first time in 11 years.Sports fans across age, welcomed Somdev sensational victory over South African Rik De Voest in singles play-off in Johannesburg on Sunday. Somdev Devvarman Pravanjan father, a former Commissioner of Income Tax, said: “We are very proud of him. He took a very…

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The University of New South Wales (UNSW), which is celebrating the 60th anniversary its founding, will hold its annual alumni celebration and graduation ceremony in Beijing this year. The function is being organized to coincide with the 60th anniversary of the founding of the People’s Republic of China, the Australian university said in a press release. The 60th Anniversary Alumni Celebration and Graduation Ceremony will take place from October 16 to 18, 2009, and will provide an opportunity to bring together an important regional network of alumni and researchers, along with senior staff of UNSW including deans and the vice-chancellor,…

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“I would rather have a prostate exam on live telvision by a guy with very cold hands than have a Facebook page,” George Clooney told a group of reporters at the Toronto International Film Festival. Clooney, who was previously named the world’s sexiest man alive, probably didn’t realize that his Facebook fan page is not far from becoming one of the 1,000 most popular Pages. While I can’t blame the guy for preferring to jet set around the world without the hassle of managing his online presence, he’s missing a big opportunity.

There are millions of women would love the…

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If you’re a large brand that’s running an online ad campaign are you just going to direct consumers to a pretty landing page? That’s what most companies have been doing consistently although a few brands have begun choosing to promote their Facebook and Twitter accounts over landing pages for the opportunity to “remarket” to their fans. Macy’s is the latest brand to promote their Facebook Page through display advertising campaigns around the web.

The strategy appears to be working. Over the past month, the Macy’s Facebook page has grown from 28,000 to 67,000 fans. While the fan base is growing…

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This is Day 26 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
If you are the average small business owner, there is a good chance that the majority of your competition isn’t doing much in the social media space. However there always is at least one person who stands out from the rest and I’m sure you can think of at least one company which accels where others aren’t even trying. For larger brands, having a social media presence (including Facebook) hasn’t been optional for at least a few years now. If…

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Reliance Anil Dhirubhai Ambani Group (ADAG) is in talks with Yulong, China’s largest dual mode handset manufacturer, to exclusively distribute its mobiles in India. Officials close to the development said the estimated valuation of Yulong’s agreement with Reliance World is approximately Rs 600 crore. Reliance Webstore Ltd, the company that manages Reliance World chain of stores, will ink the agreement with Yulong. “The discussions are underway and we are currently in the test marketing mode for two models of dual-mode handset brand, Coolpad. By the end of the year, we plan to add a total of five models,” said Sarup…

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