Discovery is the latest company to launch a Facebook Connect enabled promotion that pulls in profile data into a custom generated video. This video is much more reminiscent of the Prototype game trailer that we previously wrote about. The promotion creatively depicts the viewers memories as they are being eaten by a shark. It also intelligently prompts a user to share the campaign after viewing the promotional video.

You can watch the video below to see how my version of the video turned out but I personally found it to be pretty slick. There’s also a job listing in the…

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Doritos has launched a new “advergame” which integrates Facebook Connect to pull user information into a choose your own adventure type advertisement. The advertisement, developed by We Are Social and BBDO, lets the user find their way through a movie-like story about identity thieves. The most innovative implementation of Facebook Connect that I saw prior to today was the recent Prototype game trailer, which pulled in profile data to display images and information that only the viewer would understand.

This advertisement is much more extensive and actually involves a multi-act story, the first of which is accessible as of last…

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This has to be one of the best implementations of Facebook Connect that I’ve seen to date. Prototype, a soon to be released game on the XBox 360, uses Facebook Connect and the recently released Facebook Connect flash library to integrate profile data directly into the trailer. I’ve seen a number of interesting Facebook Connect implementations but this has to be the best one so far. I’ve taken the liberty of making a screen recording of the game trailer with my profile data integrated.

The website looks at your basic profile information including your work history as well as profile…

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Today Facebook will officially announce the opening of their stream API. According to the soon to be published blog post, “In addition to the Activity Streams interface, the Open Stream API includes robust new APIs called stream.get and stream.publish and new FQL tables that enable you to directly access the stream.” The new services leverage the emerging Activity Streams standard.

The post continues, “With these new methods, you can access the stream on behalf of a user and then filter, remix, and display the stream back to that user however you choose, wherever you choose, in the manner most relevant…

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