If you have a brand but haven’t yet mastered the most effective techniques to attracting new followers and fans, you are not alone. With Facebook updating their design and platform on a regular basis it has become challenging for brands to follow everything that’s changing let alone learn all of the techniques necessary to maximize their reach. We understand the challenges that you face which is why we are introducing the 30 Days to 3,000 Facebook Fans project.

Why Does Your Brand Want 3,000 Facebook Fans?
When Facebook launched their new design early this year, millions of users revolted against…

[ Read the rest of the story in the original article... ]

A few minutes ago Seesmic rolled out the latest version of their desktop application which now includes Facebook comments, spell check, and Twitter spam reporting. I’ve downloaded it and tested it out and while it’s a bit more useful, it is definitely not perfect. In order to comment on stories you need to click on an arrow icon and view a status update in another tab, at which point you can follow the thread of comments.

Then again viewing 151 comments, as Maria Sharapova has on her latest status update to her public profile, from directly in your feed wouldn’t…

[ Read the rest of the story in the original article... ]

Last week Facebook introduced a new public profile insights tool which lets page administrators track who is interacting with their page and how each fan is interacting. One of the new measurements that was added is called “Post Quality” which according to Facebook is a “Score measuring how engaging your content is to Facebook users. A higher Post Quality indicates material that better engages users.”

Facebook has also indicated that they will be providing an additional metric called “Stream CTR / ETR” which is a measure of the click through and engagement rate for the page. One thing that still…

[ Read the rest of the story in the original article... ]

Facebook’s new public profiles have had support for commenting on status updates since the new design was pushed out but one flaw was the inability to comment on fans’ wall posts. Thankfully Facebook has turned that feature on tonight. Up until this evening, public profile admins could not comment on users’ wall posts. It was actually a pretty substantial limitation.

I personally had a number of users that regularly post wall comments and I’m not able to reply to them. As of tonight that has all changed. I can thankfully comment and “like” any of the new wall posts. It’s…

[ Read the rest of the story in the original article... ]

Over the past day or so Facebook has begun heavily promoting their mobile services through ads on the site which all link to a new Facebook mobile landing page. They are trying to alert users to the robust set of mobile features that they currently have available including the ability to send messages directly to users, something Twitter has offered since early on. Whether or not users are actually substituting one service for the other (Twitter for Facebook), Facebook is clearly stepping up their communications campaign against the rapidly growing startup.

In addition to stepping up their communications campaign, Facebook…

[ Read the rest of the story in the original article... ]

This morning I got an email from the owner of the “Cristiano Ronaldo” public profile stating that he had been disable after attracting over 2.85 million fans. The reason? Most likely because the public profile wasn’t an official public profile and despite the owner having semi-approval from the soccer player’s agency, Facebook proceeded to shut it down. It’s not the first time we’ve seen large “unofficial” public profiles shut down.

Months ago Facebook disabled the “Homer J Simpson” public profile which had become one of the top 5 most popular profiles at the time. Facebook never told us why the…

[ Read the rest of the story in the original article... ]

It was only a matter of time before ad networks began popping up for Facebook public profiles. Earlier today a commenter notified us of a new ad network: Status Plug. The service lets advertisers promote their product or service through targeted public profiles. Best of all, the published content can be video, audio, images, and links. If Facebook completely opens up their public profiles API, this ad network could theoretically become a direct competitor to Facebook’s internal ad network.

Last week we posted about how US Weekly had become the first public profile to obtain a sponsor. This space could…

[ Read the rest of the story in the original article... ]

Earlier today Facebook turned on a feature to let users receive text updates from public profiles, the same way that Twitter users can receive mobile updates from specified profiles. It’s a small change but for brands it adds a lot of potential. Mobile broadcasting is a huge feature for companies that are looking to reach out to fans directly.

While Facebook hasn’t added a subscription count to a public profile’s insights yet, I would imagine that to be a new measurement within public profile insights in the near future. At this point, there’s little else functionality provided by Twitter that…

[ Read the rest of the story in the original article... ]