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Internet
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Facebook
World’s Sexiest Man Is Also One Of The Dumbest Marketers
“I would rather have a prostate exam on live telvision by a guy with very cold hands than have a Facebook page,” George Clooney told a group of reporters at the Toronto International Film Festival. Clooney, who was previously named the world’s sexiest man alive, probably didn’t realize that his Facebook fan page is not far from becoming one of the 1,000 most popular Pages. While I can’t blame the guy for preferring to jet set around the world without the hassle of managing his online presence, he’s missing a big opportunity.
There are millions of women would love the…
Facebook
Macy’s Promoting Facebook Page In New Online Marketing Campaign
If you’re a large brand that’s running an online ad campaign are you just going to direct consumers to a pretty landing page? That’s what most companies have been doing consistently although a few brands have begun choosing to promote their Facebook and Twitter accounts over landing pages for the opportunity to “remarket” to their fans. Macy’s is the latest brand to promote their Facebook Page through display advertising campaigns around the web.
The strategy appears to be working. Over the past month, the Macy’s Facebook page has grown from 28,000 to 67,000 fans. While the fan base is growing…
Facebook
Friend.ly Photo App Spreading Through Facebook Like A Virus
A new Facebook Connect application has spread quickly around the Facebook social graph by tagging all of a user’s friends who have the same zodiac sign. This is the latest in a series of new photo tagging applications which have been spreading like wildfire across the site. The Facebook platform lets users easily tag their friends but by prompting users for unrestricted posting and unrestricted photo upload permissions, the application is able to spread like crazy. It leads me to wonder whether Facebook will begin cracking down on these types of apps.
The way Facebook’s new permissions system is that…
Facebook
How To Monitor Your Facebook Page Insights To Improve Content
This is Day 27 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
Facebook provides all page administrators with a tool for tracking the growth of the page as well as the number of interactions on your page. There are a few numbers which you can look at to determine how to improve you page most effectively. Ultimately by performing the steps outlined over the 30 days to 3,000 fans program, you should have figured out the most effective methods of improving your page.
Understanding Post Quality
Facebook provides one metric which they…
Business
Auto makers drive to rural India
With a population of more than 750 million and a vehicle density of 2.3%, the Indian rural market is suddenly the cynosure of all eyes. It is the global economic meltdown that is forcing auto companies to take a real hard look at this market. Overall, the rural market contributes less than 10% to the total sales of the industry currently. It is expected to see double digit growth this year, higher than overall category growth. “The future is in the rural market. It has great potential for perennial favourites including small cars and two-wheelers; even C segment cars are…
Business
Essel Group ropes in Atul Pande as CEO, sports business
Essel Group has roped in Atul Pande as the chief executive officer (CEO) of its sports business. Pande will oversee Essel Sports Business – Indian Cricket League (ICL), Mumbai Football Club, All Sports Magazine, all new initiatives and the broadcasting business, which comprises Zee Sports and Ten Sports.Pande will report to the group’s chairman, Subhash Chandra for Essel Sports Business and Punit Goenka, CEO, ZEEL for the broadcasting business. Peter Hutton will continue to be the COO of Ten Sports and will report to the board of Ten Sports.Pande was previously the managing director of Cholamandalam DBS, a financial services…
Tech Support
Ebay is Boring Compared to New Electronics Auction
Burbank, California – Muulu (muulu.com) is growing in popularity as a cheaper alternative to eBay. Why? Because the average winning bid for new electronics items, like iPhones, game systems, and iPods, is substantially lower on Muulu than on Ebay. People pay for bids. These payments buy down the possible winning price of the item being auctioned until it is won for well below wholesale price. Other electronic items include HDTVs, laptops, desktop computers, and GPS systems.
The biggest thing that draws people to Muulu is the insane deals. People can win a new Apple iPod Touch for $90, a new…
Business
Serbia ‘cuts jobs for IMF loan’
Serbia’s finance minister Diana Dragutinovic said it is planning more cuts before talks with the IMF resume next month. The IMF postponed releasing the second tranche of its 3bn euros ($4.3bn; £2.6bn) loan as it awaits more reform. With unemployment high in Serbia, unions are already threatening strikes. The Serbian economy has been hit hard by the global downturn and is expected to contract by more than 5% this year. Currently, the unemployment rate stands at 18%. Loan termsThe 800m-euro instalment is dependent on the government making reforms to comply with IMF conditions set out when the original loan was…
Facebook
Man Offers To Name Son “Batman” For 500,000 Facebook Fans
One of the fastest growing Facebook Pages over the past couple weeks was a page developed by KZ Entertainment to entice users to fan the page in order to get the admin to name his son “Batman”. It’s not a completely original tactic as it has been used with varying degrees of success in the past, especially within Facebook groups. The real question though is whether or not this individual should be able to create a Facebook Page which is aimed at promoting a media company rather than accomplishing a legitimate goal.
Currently, Facebook arbitrarily disables publishing features of generic…
Business
Govt CIO: We need more contract staffers
The Hong Kong government will hire more contract IT staffers in the next few years, said government CIO Jeremy Godfrey Friday. According to Godfrey, there are currently more than 1,300 IT contract staffers engaged through 10 contractors working in different government departments. He estimated that the government will need an additional 200 contract IT workers. “As one of Hong Kong’s largest users of IT, the government’s IT expenditure has a major impact on the healthy development of the ICT sector. Our strategy for facilitating the ICT sector is twofold,” said Godfrey. “While keeping IT spending at a high level by…
Business
Credit card cos revisit their revenue model
NEW DELHI: Credit card companies are revisiting their revenue models to sustain usage of cards and attract new clients. What could be in the offing is a lower or differential interest rate on credit cards. To make up for revenue loss on this front, companies may be levying a variety of fees, including an annual fee, annual or monthly maintenance cost, charges for direct services provided such as cheque representation charges and cash collection fees. Credit card issuers such as State Bank of India Cards, ING Vysya Bank, and Deutsche Bank have all hinted that they are giving this option…
