Facebook

Facebook Switching Ad Ratings From “Thumbs Up” To “Like”

Facebook will be pushing out a minor change tonight for ad feedback. Rather than clicking on the thumbs up and thumbs down icons, Facebook will be replacing the feedback systems to “like” or “X” according to a Facebook representative that we spoke with. Other subtle changes to the site tonight include the expansion of the site’s header to be the full width of the screen. While both are subtle changes, I’ve already received a number of emails from users who’ve seen the changes go into effect.

In regards to the new ad feedback settings, Facebook has told us, “Since ‘like’…


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Facebook

Facebook Lets Users Modify Existing Ads

One of the most needed features for Facebook Ads is now finally available as of this weekend: you can edit existing advertisements. According to Facebook, “you can now edit your ad’s text, image, and targeting” from the Ads Manager. Modifications to your advertisements will temporarily pause them until the changes have been approved by the ads team. I’m honestly amazed that it has taken this long but Facebook has been making a number of upgrades over the past few weeks so it’s not surprising to see these improvements now.

Facebook has also made some subtle changes to their ads reporting…


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Facebook

Facebook To Add Multi-Country Support For Advertisements

Want to target a single ad at both the United States and Iraq? While that may not be something you want to accomplish, it’s something you’ll soon be able to do. On Wednesday a revised version of my Facebook demographics tracking script started acting funny and after a little bit of poking around I realized that Facebook has revised their ad location field to let users manually enter countries rather than select them from a drop-down as previously was the case.

While the current iteration of the ad creation interface doesn’t allow for multi-country tracking, it appears that it will…


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Facebook

Is Facebook Lining Up A Payment Platform For f8?

Last week I began speculating about what Facebook could announce at this year’s f8. One of the only ideas I could come up with at the time was the launch of a payment platform for developers. Last night Eric Eldon suggested that Facebook would begin testing a payments system with developers in the next few weeks. There has been a substantial amount of buzz about a payment platform for almost a year and a half now but so far only subtle changes have materialized.

The first update was posted by Facebook back in December of 2007 when the company announced…


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