This evening, Facebook began fully promoting the new Twitter syncing tool via the top of Facebook Pages and are encouraging page admins to sync with Twitter. With millions of page administrators (which still appear to be a fraction of all users), this new tool promotion will also serve as a significant promotion for Twitter in general. At this point the service is well known but by launching the product internally and making people say “Why’d they do that?”, Facebook is in essence using Twitter to keep their own company honest.
All along Mark Zuckerberg has been clear about his decision…