A few weeks ago we announced the first speakers for this year’s Social Ad Summit. Today I wanted to announced a second batch of speakers and also state that we’ve decided to open up registration. The primary reason for opening registration is that managing the invites while blogging and planning the conference was getting a bit overwhelming. We’ve actually had a large volume of invite requests (close to 1,000) but filtering through them was getting to be a task.

Ultimately many people that should be in attendance haven’t received an invite simply because we don’t have their email in our…

[ Read the rest of the story in the original article... ]

This is a guest post by Bill Grosso, the Chief Technology Officer of Twofish.
As the social application space has started to mature, more and more application developers have adopted a “metrics driven” approach to game design. Driven partially by the availability of data gathering and analysis tools, partially by the distributed nature of the internet, and partially by the quick turnaround times that are possible if you analyze customer behaviors in real-time, it seems like almost every aspect of application design has gone under the analytical knife.

Which is why I looked forward to last week’s session on metrics…

[ Read the rest of the story in the original article... ]