Last week we finished up the 30 Days to 3,000 Fans program and while some people may or may not have reached the 3,000 fan target, the real question is: does the number of fans really matter? Last night I was watching a video of Seth Godin where he says “it’s worthless to have lots and lots of friends on Facebook.” With so many people selling the importance of having fans, followers, and friends though, how could Seth Godin, a thought leader in marketing, make such an assertion?

It’s Relationship Marketing
Seth has a valid point. If you don’t build…

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Apple on Thursday updated its Web site with a new section on how its products are impacting the environment.Apple has made public information in several categories including Life Cycle Impact, Product Usage Impact, andProduct Environmental Reports. The company also created a section dedicated to its own environmental updates.Taking a look at the power management section will give you an idea of how extensive the information is that Apple provided. According to Apple, Mac OS X even regulates the processor in between keystrokes, saving power.”Designing green products includes considering the environmental impact of the materials used to make them,” reads Apple’s…

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AdwareAdware is software that presents banner ads or in pop-up windows through a bar that appears on a computer screen. Those advertising spots usually can’t be removed and are consequently always visible. The connection data allow many conclusions on the usage behavior and are problematic in terms of data security.BackdoorsA backdoor can gain access to a computer by going around the computer access security mechanisms.A program that is being executed in the background generally enables the attacker almost unlimited rights. User’s personal data can be spied with the backdoor’s help, but are mainly used to install further computer viruses…

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Keep your computer running like new PerfectDisk 10 Professional 39 s industry leading defragmenting features speed up everything you do from browsing the web to downloading music and editing pictures Plus you 39 ll see faster machine boot times and fewer software crashes and hangs PerfectDisk 10 Professional 39 s patented SMARTPlacement feature is the most sophisticated defragging solution available It identifies the files you use most and then organizes them according to your unique usage patterns This comprehensive process yields faster subsequent defrag passes quicker computer boots slower rates of fragmentation reduced resource consumption and improved performance of desktops…

NEW DELHI: Credit card companies are revisiting their revenue models to sustain usage of cards and attract new clients. What could be in the offing is a lower or differential interest rate on credit cards. To make up for revenue loss on this front, companies may be levying a variety of fees, including an annual fee, annual or monthly maintenance cost, charges for direct services provided such as cheque representation charges and cash collection fees. Credit card issuers such as State Bank of India Cards, ING Vysya Bank, and Deutsche Bank have all hinted that they are giving this option…

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micro Torrent is an efficient and feature rich BitTorrent client for Windows sporting a very small footprint It was designed to use as little cpu memory and space as possible while offering all the functionality expected from advanced clients With BitTorrent you can download files faster and contribute by sharing files and bandwidth nbsp We 39 ve added UDP tracker support uTP has been improved significantly over the previous alpha with many bugs fixed and performance improvements It 39 s no longer hidden in Advanced settings The setup dialog has been overhauled to make it much easier to use and…

Robert Scoble wrote a late night post over the weekend which suggests Twitter is worth between $5 and $10 billion dollars based on a sampling of businesses in approximately 8 cities. What sort of math was used to deduce this valuation? Absolutely none, but if you want to purchase shares at such a ridiculous valuation, Howard Lindzon will sell shares to you. Scoble’s post simultaneously hypes the already bloated Twitter bubble while making jabs at Facebook.

Back in March, Robert Scoble was saying the exact opposite. Scoble is pretty good at writing a headline which will drive a lot of…

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Want to know how many people will click on the new Facebook ad that you are creating? Now you can. Over the past few weeks Facebook has been testing out advertisement click estimates for campaigns and it appears it is back. While it doesn’t work for all campaigns, it’s an extremely useful feature. However it appears that there are still a few bugs.

In the process of creating one of my own ad campaigns I found that reducing my ad’s click bid would result in an increased volume of clicks. Does that really make much sense? Not really unless Facebook…

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